SALLY McMAHON
SALLY McMAHON
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Senior content strategist & writer
Specializing in B2B healthcare and enterprise technology
Senior content strategist & writer
Specializing in B2B healthcare and enterprise technology
For more than 20 years, I’ve helped companies turn complex ideas into clear writing that busy readers can grasp quickly — and act on. My work includes in-depth white papers, executive thought leadership, and digital content, supported by AI tools to accelerate production, improve quality, and scale campaigns.
EXPERIENCE
EXPERIENCE
WRITER & CONTENT CREATOR
Hired by this global IT consulting and digital services provider as a content creator, strategist, and consultant to develop and optimize healthcare content and help deliver it through strategic campaigns.
COMMUNICATIONS CONSULTANT
Hired by this investor-led organization to implement the strategic plan by championing the success of the ecosystem through consistent storytelling. Successfully implemented the communications program that exceeded business goals.
MANAGING EDITOR & WRITER
Guided this award-winning B2B healthcare publication from initial concept to final distribution by overseeing production schedule and editorial calendar. Established relationships with healthcare experts to develop content and wrote long-form content.
MANAGING EDITOR
Part of a team that launched this award-winning B2C healthcare publication by identifying the target market, value proposition, and distribution channels. Developed relationships to explain the mission and garner support. Oversaw production schedule and editorial calendar.
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