Feedback
Content director
Sally doesn't wait. She reaches out and finds ways to deepen her subject matter knowledge, so she's a more effective resource to the field marketing team she supports. How can I be confident of such a positive review in such a short time span? Sally's co-workers and peers agree with me. She easily grasped the details that will help her succeed, and she's demonstrated she's not afraid to engage others to collaborate.
Associate content director
Sally has truly impressed me with her strategic thinking, initiative and self-motivated drive to learn and improve. Better yet, Sally also regularly thinks of opportunities to help the broader content team learn from one another and from SoftServe resources as well. She is proactive and enthusiastic, and she's won the praise not only of the HCLS team she supports, but also of our CMO. I'm greatly appreciative of Sally's enthusiasm. It's contagious.
AVP of Marketing
SoftServe is blessed to have an amazing content team, but I think it's fair to say Sally stands out. Based on feedback from EOY 2023 and comments from others for 2024, Sally once again lived SoftServe's core values end-to-end. She is approachable, collaborative, inquisitive, a continuous learner, and one who delivers excellence in everything she touches. And, she is a prolific producer -- both in terms of content created but also templates and process projects.
Healthcare SME
As a content writer, Sally is gifted with a strong conceptual thinking which allows her to turn any idea or concept (sometimes vague, complex, and/or too technical) into an engaging and concise content piece. Beyond her content writing, Sally has a great sense of ownership and proactive approach in collaborating across teams to get things done. I think Sally's strength in building trust with different stakeholders across and results oriented nature could be leveraged even more.
Campaign manager - financial services
This year, Sally was assigned two new industries, which required her to engage with new stakeholders and learn about our value proposition in complex markets like BFSI. Despite the challenges, she approached this with a great attitude, actively participating in technical learning sessions and integrating knowledge from SMEs.
Sally played a key role in writing the content for one of our most successful campaigns of 2024: Gen AI compliance. Under the guidance of our SMEs, her efforts contributed to generating 100 leads across various channels as part of our paid media efforts. One of the main challenges she tackled was creating the messaging document, which requires understanding the GTM from a strategic perspective. Sally successfully delivered a document that was approved by one of the most demanding SMEs in the company.
Content creator
Sally is always willing to lend a hand to help with any content request, often has great suggestions, and comes with a can-do attitude! She is extremely organized and has great follow-through.