SALLY McMAHON

Hi! I'm Sally, a senior content creator and strategist, from Louisville, Ky.

I’ve spent 20 years turning complex ideas into clear, impactful content. My approach? Focus on the person, not the product. Stick to one idea. And use simple language. I started as a writer and managing editor for a B2B healthcare publication, and now create content for a global IT digital services provider.

Whether it’s long-form white papers, quick-hit social posts, or anything in between — I’ve likely done it. The industry, topic, or format may change, but my mission stays the same: develop clear, engaging content that first-time readers can understand without breaking a mental sweat--that also delivers results.

My peers and managers know me as a proactive team player. Read their feedback here.

SEE MY WORK

EXPERIENCE

WRITER & CONTENT CREATOR

Hired by this global IT consulting and digital services provider as a content creator, strategist, and consultant to develop and optimize healthcare content and help deliver it through strategic campaigns.

COMMUNICATIONS CONSULTANT

Hired by this investor-led organization to implement the strategic plan by championing the success of the ecosystem through consistent storytelling. Successfully implemented the communications program that exceeded business goals.

MANAGING EDITOR & WRITER

Guided this award-winning B2B healthcare publication from initial concept to final distribution by overseeing production schedule and editorial calendar. Established relationships with healthcare experts to develop content and wrote long-form content.

MANAGING EDITOR

Part of a team that launched this award-winning B2C healthcare publication by identifying the target market, value proposition, and distribution channels. Developed relationships to explain the mission and garner support. Oversaw production schedule and editorial calendar.

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