SALLY McMAHON
Hello! I'm Sally.
I’m a senior-level content creator with 12+ years of experience turning complex ideas into stories that sticks. I started out as a writer and managing editor for a B2B healthcare publication in Louisville, Kentucky and now develop healthcare and IT content for a global IT consulting and digital services provider.
Whether it’s long-form white papers, quick-hit social posts, or anything in between — I’ve likely done it. The industry, topic, or format may change, but my mission stays the same: develop clear, engaging content that first-time readers can understand without breaking a mental sweat.
My peers know me as a proactive team player who always meets deadlines and treats setbacks like a growth opportunity.
EXPERIENCE
WRITER & CONTENT CREATOR
Hired by this global IT consulting and digital services provider as a content creator, strategist, and consultant to develop and optimize healthcare content and help deliver it through strategic campaigns.
COMMUNICATIONS CONSULTANT
Hired by this investor-led organization to implement the strategic plan by championing the success of the ecosystem through consistent storytelling. Successfully implemented the communications program that exceeded business goals.
MANAGING EDITOR & WRITER
Guided this award-winning B2B healthcare publication from initial concept to final distribution by overseeing production schedule and editorial calendar. Established relationships with healthcare experts to develop content and wrote long-form content.
MANAGING EDITOR
Part of a team that launched this award-winning B2C healthcare publication by identifying the target market, value proposition, and distribution channels. Developed relationships to explain the mission and garner support. Oversaw production schedule and editorial calendar.
Let's connect!
